Kevin Indig
Kevin Indig is a prominent SEO strategist and growth advisor best known for his deep expertise in technical SEO, content strategy, and organic growth at scale. He has built a reputation as one of the more analytically rigorous voices in the SEO and growth marketing space, translating complex search algorithm dynamics into actionable frameworks for product and marketing teams. His newsletter, 'Growth Memo,' has become a go-to resource for growth practitioners and marketers seeking data-driven perspectives on SEO and digital strategy. Indig has held senior SEO and growth leadership roles at major technology companies, including Shopify, where he served as VP of SEO, and G2, where he led organic growth initiatives. These roles gave him hands-on experience scaling SEO programs for large platforms with millions of pages and complex technical architectures. His work at Shopify in particular brought him significant industry recognition, as he helped shape the organic search strategy for one of the world's largest e-commerce platforms. Though his background is more squarely in SEO and growth marketing than core AdTech infrastructure, Indig's work intersects with the AdTech ecosystem through his focus on organic acquisition as a complement and alternative to paid media, content monetization strategy, and the evolving relationship between search engines and digital publishers. He is a frequent speaker at industry conferences and a sought-after advisor for startups and growth-stage companies.
Last updated Aug 5, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026
- Years in industry
- 15 years
Bio
Kevin Indig is a prominent SEO strategist and growth advisor best known for his deep expertise in technical SEO, content strategy, and organic growth at scale. He has built a reputation as one of the more analytically rigorous voices in the SEO and growth marketing space, translating complex search algorithm dynamics into actionable frameworks for product and marketing teams. His newsletter, 'Growth Memo,' has become a go-to resource for growth practitioners and marketers seeking data-driven perspectives on SEO and digital strategy. Indig has held senior SEO and growth leadership roles at major technology companies, including Shopify, where he served as VP of SEO, and G2, where he led organic growth initiatives. These roles gave him hands-on experience scaling SEO programs for large platforms with millions of pages and complex technical architectures. His work at Shopify in particular brought him significant industry recognition, as he helped shape the organic search strategy for one of the world's largest e-commerce platforms. Though his background is more squarely in SEO and growth marketing than core AdTech infrastructure, Indig's work intersects with the AdTech ecosystem through his focus on organic acquisition as a complement and alternative to paid media, content monetization strategy, and the evolving relationship between search engines and digital publishers. He is a frequent speaker at industry conferences and a sought-after advisor for startups and growth-stage companies.
Career
VP of SEO
Shopify · 2021-2022
Director of SEO
G2 · 2018-2021
SEO Lead
Atlassian · 2016-2018
SEO Consultant
Various / Freelance · 2010-2016
Advisory roles
Expertise & education
Expertise
Education
- Degree details not publicly confirmed
Speaking topics
Recognition
Notable achievements
- Built and scaled SEO strategy at Shopify as VP of SEO, one of the largest e-commerce platforms globally
- Grew 'Growth Memo' newsletter into a widely-read resource for SEO and growth marketing professionals
- Led organic growth programs at G2, significantly expanding the platform's search visibility
- Recognized as a top SEO thought leader with a large following across LinkedIn and Twitter/X
Publications
- Growth Memo (weekly newsletter on SEO and growth strategy)
- Various bylines and guest posts on Search Engine Journal, Moz, and other industry publications