Adsmurai

European-focused paid social platform with strong dynamic creative and feed management capabilities for retail and e-commerce advertisers

Adsmurai is a Barcelona-based advertising technology company specializing in paid social and performance marketing. Founded in 2016, the platform offers an integrated suite of tools covering creative automation, product feed management, and campaign optimization across major social and search channels including Meta, TikTok, Pinterest, and Google. Adsmurai operates as both a technology vendor and a managed service/agency partner, giving clients flexibility in how they engage with the platform. The company is particularly well-regarded for its dynamic creative capabilities and catalog-based advertising solutions, making it a strong fit for retail and e-commerce advertisers who rely on large product catalogs and personalized ad experiences. Its feed management technology allows brands to transform and distribute product data across multiple ad platforms efficiently, reducing manual work and improving campaign relevance. Adsmurai has built a significant presence across Europe and Latin America, serving mid-market and enterprise brands in fashion, retail, travel, and consumer goods. Within the AdTech ecosystem, Adsmurai occupies a niche at the intersection of creative technology and performance marketing, competing with players like Smartly.io, Channable, and ROI Hunter. Its dual positioning as both a SaaS platform and agency partner differentiates it from pure-play technology vendors, allowing it to serve brands that need hands-on support alongside those seeking self-serve tooling. The company holds official partner status with Meta and other major platforms, reinforcing its credibility and access to beta features.