Attribution
Provides unified, multi-touch attribution insights that connect marketing spend to revenue outcomes, enabling marketers to optimize budget allocation and improve campaign performance across all channels.
Last updated Feb 8, 2026
- Industry
- Marketing Attribution & Analytics
- Business Model
- SaaS
- Target Market
- Mid-Market, Enterprise
- Employee Count
- 11-50
- Funding
- $1.5M
- API Available
- Yes
Market Position
Specialized provider in the marketing attribution space focused on multi-touch attribution and ROI measurement
Overview
Attribution is a marketing attribution and analytics platform that helps businesses measure and optimize their marketing performance across multiple channels. The company provides multi-touch attribution solutions that unify data from various marketing touchpoints to give marketers a comprehensive view of customer journeys and campaign effectiveness. Their platform enables data-driven decision-making by connecting marketing spend to actual revenue outcomes, helping organizations understand which channels, campaigns, and tactics are driving the best ROI. Attribution serves as a critical tool in the modern marketing technology stack, addressing the growing complexity of omnichannel marketing measurement.
Products & Features
Multi-Touch Attribution
Tracks and attributes conversions across multiple customer touchpoints throughout the buyer journey
Marketing Analytics Dashboard
Centralized reporting and visualization of marketing performance metrics across channels
ROI Measurement
Connects marketing spend to revenue outcomes for accurate return on investment calculation
Data Unification
Integrates data from multiple marketing platforms and channels into a single source of truth
Key Features
Multi-touch attribution modelingCross-channel data unificationROI tracking and reportingCustomer journey mappingMarketing performance analyticsBudget optimization recommendationsReal-time reporting dashboards
Use Cases
Measuring marketing campaign ROI across channelsOptimizing marketing budget allocationUnderstanding customer journey touchpointsIdentifying high-performing marketing channelsAttribution modeling for complex buyer journeysMarketing performance reporting and analytics
Customer Segments
E-commerce companiesDirect-to-consumer brandsDigital marketing agenciesMulti-channel retailersB2C companies with complex marketing funnels