Shopify Wades Deeper Into Advertising, But Not Ad Tech

Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring Samir Pradhan as VP of product for merchant marketing in November 2025. There is no product called “Merchant Marketing,” as Pradhan told AdExchanger.  But merchant marketing is the way the company thinks about its […] The post Shopify Wades Deeper Into Advertising, But Not Ad Tech appeared first on AdExchanger.

Last updated Jun 24, 2026 by ATDb automated enrichment