Movers+Shakers

Leading social-first creative agency specializing in TikTok and short-form video, known for culturally viral brand campaigns targeting Gen Z and millennial audiences

Movers+Shakers is a Santa Monica-based social-first creative agency that has built a reputation as one of the leading experts in TikTok and short-form video marketing. Founded in 2016, the agency specializes in culturally resonant campaigns, viral content creation, and brand storytelling tailored for Gen Z and millennial audiences across platforms like TikTok, Instagram Reels, and YouTube Shorts. Their work blends entertainment, music, and pop culture to drive organic engagement at scale. The agency gained widespread industry recognition for its work with brands like e.l.f. Cosmetics, whose 'Eyes. Lips. Face.' TikTok campaign became one of the most viral branded moments in the platform's history, generating billions of views. This success cemented Movers+Shakers' status as a go-to partner for brands seeking authentic social-native creative strategies. Their approach combines data-driven insights with a deep understanding of platform culture and creator ecosystems. In November 2023, Movers+Shakers was acquired by Stagwell Inc. for approximately $50 million and integrated into Stagwell's Constellation Network, a grouping of specialty agencies focused on digital transformation and performance marketing. The acquisition significantly expanded Stagwell's social content capabilities and positioned the combined entity to serve major brands seeking culturally relevant, platform-native advertising solutions in an increasingly social-first media landscape.