J
Jared Belsky
CEO & Co-Founder at Acadia
Building and leading independent agency Acadia
OperatorNew York, New York, United States18+ years in industry
Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Bio
Jared Belsky is the CEO and Co-Founder of Acadia, where he leads the agency's growth and strategic direction. Prior to founding Acadia, he spent over a decade at 360i in various leadership roles, ultimately serving as President of Partnerships and Platforms.
Previous Roles
President, Partnerships and Platforms
360i (~2006-2017)
Various Leadership Roles
360i (~2006-2017)
Expertise
Programmatic AdvertisingDemand-Side Platforms (DSP)Bidder-as-a-ServiceAd Tech InfrastructureSupply Chain TransparencyAgency Programmatic CapabilitiesDigital Media StrategyIdentity and Cookieless Advertising
Notable Achievements
- Led Beeswax through its acquisition by Comcast in 2021 and subsequent integration into the Comcast advertising technology portfolio
- Built and scaled 360i's programmatic and platform partnerships practice over more than a decade, helping establish the agency as a leader in data-driven digital marketing
- Positioned Beeswax as a leading alternative to traditional walled-garden DSPs by emphasizing open, customizable bidding infrastructure
Speaking Topics
The future of programmatic buying and DSP infrastructureTransparency and accountability in the programmatic supply chainAdvertiser control vs. managed-service black boxesIdentity resolution and cookieless advertisingAgency vs. in-house programmatic models
Connections