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Marty Kihn

Analyst

Marty Kihn is SVP Strategy, Marketing Cloud at Salesforce. He is a Distinguished Analyst at Gartner and has become one of the most cited industry voices on customer data platforms and post-cookie identity strategy. He is also the author of 'House of Lies,' which was adapted into a Showtime television series starring Don Cheadle and Kristen Bell.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
SVP Strategy, Marketing Cloud
Company
Salesforce
Based
New York, New York, United States
Connections
4
Years in industry
15 years

Bio

Marty Kihn is SVP Strategy, Marketing Cloud at Salesforce. He is a Distinguished Analyst at Gartner and has become one of the most cited industry voices on customer data platforms and post-cookie identity strategy. He is also the author of 'House of Lies,' which was adapted into a Showtime television series starring Don Cheadle and Kristen Bell.

Career

  • SVP Strategy, Marketing Cloud

    Salesforce · approx. 2020-2023

  • Distinguished Analyst

    Gartner · approx. 2015-2020

  • VP Strategy

    MediaLink · approx. 2013-2015

Expertise & education

Expertise

Customer Data Platforms (CDP)Post-Cookie Identity StrategyFirst-Party DataMarketing Cloud TechnologyProgrammatic AdvertisingIdentity ResolutionMarketing Technology (MarTech)Data-Driven Marketing

Education

  • MBA, Harvard Business School
  • BA, Princeton University

Speaking topics

Customer Data Platforms and First-Party Data StrategyPost-Cookie Identity ResolutionThe Future of Marketing TechnologyData Privacy and Consent FrameworksAI and Personalization in Marketing

Recognition

Notable achievements

  • Author of 'House of Lies,' adapted into a Showtime television series starring Don Cheadle and Kristen Bell
  • Recognized as a Distinguished Analyst at Gartner, becoming one of the most cited voices on CDPs and post-cookie identity
  • Contributed to Salesforce Marketing Cloud's strategic direction during a pivotal period of identity and data transformation

Awards

Gartner Distinguished Analyst designation

Publications

  • House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time (book)
  • Gartner research reports on Customer Data Platforms
  • Gartner Magic Quadrant contributions (Marketing Technology)
Connection details