Marty Kihn

SVP Strategy, Marketing Cloud at Salesforce

Enterprise marketing technology strategy at Salesforce

AnalystNew York, New York, United States18+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Marty Kihn is SVP Strategy, Marketing Cloud at Salesforce, where he focuses on the intersection of marketing technology and enterprise strategy. Before joining Salesforce, he spent over a decade at Deloitte Digital as a Senior Vice President leading the marketing technology practice, advising major brands on digital transformation, and earlier established himself as an author and writer. He is a recognized voice in adtech and martech, known for his deep expertise in customer data, identity, and the evolving data-driven marketing landscape.

Previous Roles

Senior Vice President, Marketing Technology Practice

Deloitte Digital (~2008-2019)

Author / Writer

Independent (2004-2010)

Expertise

Customer Data Platforms (CDPs)Marketing Technology (Martech)Advertising Technology (AdTech)Identity ResolutionData PrivacyPersonalizationMarketing AnalyticsMartech/Adtech Convergence

Education

MBA, Harvard Business School
BA, Princeton University

Notable Achievements

Authored 'House of Lies,' which was adapted into a Showtime television series starring Don Cheadle and Kristen Bell
Recognized as a Distinguished Analyst at Gartner, one of the firm's highest analyst designations
Led Deloitte Digital's marketing technology practice, advising Fortune 500 brands on martech transformation
Became one of the most cited industry voices on customer data platforms and post-cookie identity strategy

Awards

Gartner Distinguished Analyst designation

Speaking Topics

Customer Data Platforms and the future of first-party dataMartech and adtech convergenceIdentity resolution in a post-cookie worldData privacy and its impact on marketing technologyPersonalization at scaleMarketing technology stack strategy

Publications

House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time (2005)
Bad Dog: A Love Story (2007)
Numerous Gartner research reports and Magic Quadrant contributions on CDPs and marketing technology

Connections