Senior Vice President and Distinguished Analyst at Gartner
Kihn is known for his authoritative research on customer data platforms and martech/adtech convergence at Gartner, as well as for writing the book that inspired the Showtime series 'House of Lies.'
Last updated Feb 27, 2026 by AI Enrichment
Marty Kihn is one of the most respected analyst voices in marketing and advertising technology, best known for his rigorous research on customer data platforms (CDPs), identity resolution, and the convergence of martech and adtech at Gartner. As a Distinguished Analyst and SVP, he shapes how enterprise marketers and technology vendors understand the rapidly evolving data-driven marketing landscape, and his frameworks and Magic Quadrant contributions are widely cited across the industry. Before joining Gartner, Kihn spent over a decade at Deloitte Digital as a Senior Vice President leading the marketing technology practice, where he advised major global brands on digital transformation, marketing stack architecture, and data strategy. His consulting background gives his analyst work an unusually practical, implementation-grounded perspective that resonates with both practitioners and C-suite executives navigating complex technology decisions. Kihn is also a published author of note — his book 'House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time' was adapted into a Showtime television series starring Don Cheadle, and his memoir 'Bad Dog: A Love Story' demonstrated his range as a writer. He is a frequent keynote speaker at major industry events including Gartner Marketing Symposium, and contributes thought leadership on data privacy, personalization, and the post-cookie identity landscape.
Deloitte Digital (~2008-2019)
Independent (2004-2010)