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Nate Skinner

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Nate Skinner serves as Chief Marketing Officer at Viant Technology, the publicly traded people-based advertising technology company known for its Adelphic DSP and household-level identity graph. In this role, he leads global marketing strategy, brand positioning, and demand generation efforts as Viant competes in the increasingly complex programmatic advertising landscape, particularly around cookieless identity solutions and connected TV advertising.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Chief Marketing Officer
Company
Viant Technology
Based
Irvine, California, United States
Connections
3
Years in industry
15 years

Bio

Nate Skinner serves as Chief Marketing Officer at Viant Technology, the publicly traded people-based advertising technology company known for its Adelphic DSP and household-level identity graph. In this role, he leads global marketing strategy, brand positioning, and demand generation efforts as Viant competes in the increasingly complex programmatic advertising landscape, particularly around cookieless identity solutions and connected TV advertising.

Career

  • Vice President of Marketing

    Salesforce

  • Senior Marketing Leader

    Oracle

Expertise & education

Expertise

People-Based AdvertisingProgrammatic AdvertisingConnected TV (CTV)Identity ResolutionCookieless TargetingDemand-Side Platforms (DSP)B2B Marketing StrategyBrand Positioning

Speaking topics

People-Based AdvertisingCookieless Identity SolutionsConnected TV AdvertisingProgrammatic Marketing Strategy

Recognition

Notable achievements

  • Led marketing strategy at Viant Technology during its transition to cookieless, people-based advertising solutions
  • Helped position Viant's Adelphic DSP in the competitive programmatic landscape amid industry-wide identity changes
Connection details