Viant Technology

Viant Technology is a people-based advertising technology company that specializes in delivering omnichannel digital advertising solutions powered by deterministic data. The company operates an advanced demand-side platform (DSP) that enables advertisers and agencies to plan, execute, and measure digital advertising campaigns across connected TV, linear TV, mobile, desktop, and digital out-of-home channels. By leveraging people-based identification rather than cookie-based tracking, Viant provides advertisers with more accurate audience targeting and measurement capabilities in an increasingly privacy-conscious digital ecosystem. The company's technology platform is built on a foundation of proprietary identity resolution capabilities, allowing marketers to reach specific audiences at scale while maintaining compliance with evolving privacy regulations. Viant's solutions cater primarily to enterprise advertisers, advertising agencies, and brands seeking sophisticated programmatic advertising capabilities with enhanced measurement and attribution. The platform integrates first-party data, third-party data sources, and deterministic identity graphs to deliver personalized advertising experiences across multiple touchpoints throughout the consumer journey. As a player in the advertising technology sector, Viant Technology positions itself at the intersection of data science, identity resolution, and programmatic media buying. The company serves clients across various verticals including retail, automotive, financial services, consumer packaged goods, and entertainment, providing them with tools to optimize advertising spend, improve campaign performance, and demonstrate clear return on advertising investment in an increasingly fragmented media landscape.