Viant Technology

Viant Technology is a people-based advertising technology company that operates at the forefront of programmatic digital advertising, providing enterprise-grade solutions for omnichannel campaign management and execution. The company's core offering is a sophisticated demand-side platform (DSP) that enables advertisers, agencies, and brands to plan, buy, and measure advertising across connected TV (CTV), linear TV, mobile, desktop, and digital out-of-home (DOOH) environments. Distinguished by its deterministic, people-based approach to audience identification, Viant has positioned itself as a privacy-forward alternative to traditional cookie-based advertising technologies, leveraging proprietary identity resolution capabilities to deliver accurate targeting and measurement in an increasingly regulated digital advertising ecosystem. The company's technology infrastructure is built upon a foundation of first-party and third-party data integration, combined with advanced identity graphs that enable marketers to reach specific audience segments at scale while maintaining compliance with privacy regulations such as GDPR, CCPA, and emerging data protection frameworks. Viant's platform serves enterprise clients across multiple verticals including retail, automotive, financial services, consumer packaged goods (CPG), and entertainment, providing them with tools for audience segmentation, real-time bidding, cross-channel attribution, and campaign optimization. The company's solutions address the critical challenge of fragmented media consumption patterns by offering unified campaign management across traditional and digital channels. As a publicly-traded advertising technology provider (NASDAQ: DSP), Viant Technology competes in the rapidly evolving programmatic advertising market, which has experienced significant transformation due to the deprecation of third-party cookies, increased privacy regulations, and the shift toward streaming and connected TV advertising. The company differentiates itself through its people-based identity approach, omnichannel capabilities, and focus on deterministic data matching, positioning itself as a strategic partner for advertisers seeking measurable outcomes and transparent media buying in a complex digital landscape. Viant serves a diverse client base ranging from Fortune 500 brands to mid-market advertisers and agency holding companies.