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S

Salesforce

San Francisco, California, United States · Founded 1999

10001+ employees · CRM

Sourced & current · updated Jun 1, 20261 of 3 facts verifiedWebsite

Salesforce is a global leader in customer relationship management (CRM) software and enterprise cloud computing solutions, founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. The company pioneered the software-as-a-service (SaaS) model, revolutionizing how businesses access and utilize enterprise software by delivering applications entirely through the cloud. Salesforce's comprehensive platform enables organizations to manage customer relationships, sales pi...

Where they sit

Stack tier: Core Platforms (S)

Customer Data PlatformMarketing CloudMarketing Automation

Global #1 CRM provider with dominant enterprise market share and a comprehensive marketing and advertising cloud ecosystem

Ownership

Subsidiaries

A
Agentforce
A
Atomic Reach
D
Demandware
E
Evergage
E
ExactTarget
K
Krux
M
Marketing Cloud Personalization
M
MuleSoft

Competitors

A
Adobe Experience Platform
I
IBM
M
Microsoft
A
ActiveCampaign
O
Oracle
R
Redpoint Global
F
Freshworks
M
Microsoft Dynamics 365

Recent moves

In their space

Key people

M
Meredith Flynn Ripley

SVP & GM, Global Head of Private Equity & Venture Capital Practice

M
Marty Kihn

SVP Strategy, Marketing Cloud

Pre-call brief from ATDb — sourced from the live database, current as of Jun 1, 2026. Not a static screenshot.