Tableau Public complements advertising operations with data & analytics
Tableau Public occupies a unique position as the leading free data visualization platform, serving as both a standalone product for public data storytelling and a gateway to Tableau's enterprise offerings. It dominates the free tier market segment while building brand awareness and community engagement.
Freemium B2C/B2B (Free product with upgrade path to paid enterprise solutions) View similar →
Tableau Public is a free data visualization and business intelligence platform that enables individuals, journalists, students, and organizations to create interactive data visualizations and share them publicly online. As part of the broader Tableau product ecosystem (owned by Salesforce), Tableau Public democratizes data analytics by providing powerful visualization capabilities without cost barriers, making it accessible to users who want to tell stories with data and share insights with a global audience. The platform serves as both a community hub and a learning tool for data enthusiasts, allowing users to create dashboards, charts, and interactive visualizations that can be embedded on websites or shared via social media. Tableau Public has become a cornerstone resource for data journalists, nonprofit organizations, educators, and aspiring data analysts who need professional-grade visualization tools but may not have enterprise budgets. The platform hosts millions of publicly available visualizations, creating a rich repository of data storytelling examples and best practices. By requiring all visualizations to be publicly shared, Tableau Public fosters a collaborative learning environment while serving as a powerful marketing and talent acquisition tool for the parent Tableau brand. Users who outgrow the free platform's limitations often transition to paid Tableau products, creating a natural funnel for enterprise customer acquisition while simultaneously building a vibrant community of data visualization practitioners.
Basic information available
Market Position
Classified as C in space. This indicates emerging player status.
Last updated: 10/24/2025