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Zappi
Boston, Massachusetts, United States · Founded 2012
201-500 employees · $170M
Sourced & current · updated Oct 22, 2026
Zappi is a consumer insights platform that helps brands and agencies test and optimize advertising creative, concepts, and innovation ideas before launch using AI-powered research automation.
Where they sit
Data & AnalyticsVerification & Measurement
A leading automated consumer insights platform for global brands and agencies, known for fast, scalable ad testing and innovation research with normative benchmarking.