Veridooh

Leading independent third-party DOOH verification provider in APAC, expanding globally

Veridooh is an Australian-founded AdTech company specializing in independent verification and measurement for digital out-of-home (DOOH) advertising. Its core product, SmartCreative, embeds proprietary tracking technology directly into DOOH creative assets, enabling real-time, independent verification that ads ran as booked — capturing data on timing, duration, screen location, and audience impressions without relying on media owner-reported data. This approach addresses a longstanding transparency gap in the DOOH ecosystem where advertisers historically had to trust operator-supplied proof-of-play reports. The platform delivers granular, impression-level measurement data to advertisers and agencies, allowing them to independently audit campaign delivery across digital billboard networks and screens. Veridooh operates as a neutral third party, meaning its verification is not influenced by the media owners or operators whose inventory is being measured. This independence is central to its value proposition and differentiates it from in-house or operator-provided reporting tools. Veridooh has established itself as a significant player in the APAC DOOH measurement space and has been expanding its footprint internationally. The company works with major media agencies, brands, and out-of-home media owners seeking to bring greater accountability and programmatic-grade measurement standards to the DOOH channel. As DOOH investment grows globally and advertisers demand more rigorous third-party verification, Veridooh is positioned at the intersection of OOH modernization and AdTech accountability.