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Mo Moubayed

Operator

Mo Moubayed is co-founder and co-CEO of Veridooh, an independent verification and measurement company for out-of-home (OOH) advertising. Veridooh developed SmartCreative technology, which uses dynamic QR-code-based monitoring to independently verify that OOH ads are displayed correctly, at the right time and location, giving advertisers and agencies greater transparency and accountability in their OOH investments. Moubayed co-founded Veridooh to address a longstanding gap in the OOH industry — the absence of independent, third-party verification comparable to what digital advertising channels offer. Under his leadership, Veridooh has grown to work with major media owners, agencies and advertisers across Australia and has expanded its footprint internationally. He is regarded as a vocal advocate for transparency and measurement standards in the OOH sector.

Last updated Oct 23, 2026 by ATDb automated enrichment

Role
co-founder and co-CEO
Company
Veridooh
Based
Sydney, New South Wales, Australia

AI-drafted from public sources1 source cited

Years in industry
10 years

Bio

Mo Moubayed is co-founder and co-CEO of Veridooh, an independent verification and measurement company for out-of-home (OOH) advertising. Veridooh developed SmartCreative technology, which uses dynamic QR-code-based monitoring to independently verify that OOH ads are displayed correctly, at the right time and location, giving advertisers and agencies greater transparency and accountability in their OOH investments. Moubayed co-founded Veridooh to address a longstanding gap in the OOH industry — the absence of independent, third-party verification comparable to what digital advertising channels offer. Under his leadership, Veridooh has grown to work with major media owners, agencies and advertisers across Australia and has expanded its footprint internationally. He is regarded as a vocal advocate for transparency and measurement standards in the OOH sector.

Expertise & education

Expertise

Out-of-Home AdvertisingOOH Measurement and VerificationAdTechCampaign TransparencySmartCreative TechnologyMedia AccountabilityProgrammatic OOH

Speaking topics

Out-of-home advertising measurementTransparency and accountability in OOHIndependent verification in media

Recognition

Notable achievements

  • Co-founded Veridooh, Australia's first independent OOH verification platform
  • Developed SmartCreative, a proprietary dynamic monitoring technology for OOH ad verification