The Harris Poll
Delivers trusted, decades-deep consumer and brand intelligence that helps marketers and business leaders make confident strategic decisions. Combines iconic polling heritage with modern research methodologies to provide actionable insights at scale.
Last updated May 11, 2026 by the ATDb Editorial Team
At a glance
- Employees
- 201-500
- Revenue
- $50M-$150M
About
One of the most recognized and legacy-rich public opinion and brand research firms in the US, operating as a premium insights provider within Stagwell's integrated marketing network
The Harris Poll is one of America's most recognized and trusted market research and public opinion firms, founded in 1963 by Louis Harris. Known for decades of landmark polling on political, social, and consumer topics, the firm has evolved into a full-service market research and brand intelligence company serving Fortune 500 clients across industries. Its Harris Brand Platform and syndicated studies provide deep consumer insights that inform marketing strategy, brand positioning, and business decisions. Acquired by Stagwell Inc. in 2017, The Harris Poll serves as a central pillar of Stagwell's research and insights capabilities, complementing the network's broader marketing services offerings. The firm conducts thousands of surveys annually, reaching millions of respondents, and publishes widely cited studies including the Harris Poll 100 (brand equity rankings) and EquiTrend. Its data is frequently referenced in major media outlets, lending significant earned media value to clients. In the AdTech and marketing ecosystem, The Harris Poll occupies a unique position at the intersection of traditional market research and modern data-driven marketing intelligence. It provides advertisers, agencies, and brands with audience understanding, campaign effectiveness measurement, brand health tracking, and cultural trend analysis — capabilities that are increasingly critical as marketers navigate fragmented media environments and demand accountability for advertising spend.
Business model
Research & Insights Services
Target market
Enterprise
What they offer
Harris Brand Platform
Continuous brand health tracking and equity measurement tool providing real-time consumer perception data across hundreds of brands
EquiTrend
Annual syndicated brand equity study ranking hundreds of US brands across dozens of categories based on consumer familiarity, quality, and purchase consideration
Harris Poll 100
Annual ranking of the most visible companies in America based on reputation and consumer sentiment
Custom Research
Bespoke quantitative and qualitative research studies designed to address specific client business questions including segmentation, concept testing, and campaign measurement
Thought Leadership Surveys
Rapid-turnaround public opinion surveys on trending topics that generate earned media coverage for brand clients
Ad Effectiveness Measurement
Pre- and post-campaign research measuring advertising recall, message resonance, and brand lift across media channels
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited
- 1963Founded