Nielsen acquires DoubleVerify
Acquisition
Nielsen entered into a definitive agreement to acquire DoubleVerify in an all-cash transaction valued at approximately $2.15 billion, or $13.60 per share. This acquisition removes another major ad tech competitor from the public markets following Integral Ad Science's privatization by PE firm Novacap for $1.9 billion less than a year prior.
Last updated Aug 7, 2026 · Connections updated Aug 7, 2026
Overview
Nielsen entered into a definitive agreement to acquire DoubleVerify in an all-cash transaction valued at approximately $2.15 billion, or $13.60 per share. This acquisition removes another major ad tech competitor from the public markets following Integral Ad Science's privatization by PE firm Novacap for $1.9 billion less than a year prior.
Deal details
- Acquirer
- Nielsen
- Target
- DoubleVerify
- Deal Value
- $2.15B
Deal terms
- Status
- Announced
- Expected close
- February 2, 2027
Connection details