GumGum Sports

Leading provider of AI-powered sports sponsorship measurement and valuation

GumGum Sports is a division of GumGum, specializing in sports sponsorship measurement and valuation using computer vision and artificial intelligence technology. The platform automatically detects and tracks brand logos, signage, and other sponsorship assets in sports broadcasts, streaming content, and live events, providing detailed analytics on brand exposure, visibility duration, and media value. GumGum Sports serves sports properties, brands, agencies, and rights holders who need to measure and optimize their sponsorship investments. The company's technology analyzes video content frame-by-frame to identify brand placements across various formats including jersey sponsorships, stadium signage, broadcast overlays, and in-venue advertising. Their platform provides real-time and post-event reporting, enabling clients to quantify sponsorship ROI and make data-driven decisions about sports marketing investments. GumGum Sports has established itself as a leader in sports sponsorship measurement, working with major sports leagues, teams, and brands globally. As part of the broader GumGum company, GumGum Sports benefits from the parent company's extensive experience in contextual intelligence and computer vision technology, which was originally developed for digital advertising applications. The sports division represents a strategic vertical application of GumGum's core AI capabilities, addressing the growing need for objective, automated measurement in the multi-billion dollar sports sponsorship industry.