Frequency

Emerging player in cross-screen TV measurement and analytics

Frequency is an advertising technology company that specializes in television audience measurement and campaign analytics. The platform provides unified measurement across linear TV, connected TV (CTV), and streaming platforms, enabling advertisers to understand deduplicated reach and frequency metrics across fragmented viewing environments. The company addresses one of the most significant challenges in modern TV advertising: measuring how many unique viewers see ads and how often they see them across multiple screens and platforms. Frequency's platform integrates data from various sources to provide advertisers with comprehensive insights into their TV campaigns, helping them optimize media spend and avoid overexposure or underexposure to target audiences. The company serves brands, agencies, and media companies looking to navigate the increasingly complex TV advertising landscape where audiences consume content across traditional broadcast, cable, and streaming services. As the television industry continues its shift toward streaming and digital platforms, Frequency positions itself as a critical infrastructure provider for cross-platform TV measurement, competing in a space that includes both legacy measurement companies and newer digital-first analytics platforms.