DISQO

A leading consent-based audience intelligence and ad measurement platform bridging attitudinal survey research with behavioral data for advertisers and media companies.

DISQO is a consumer intelligence and advertising measurement company that operates a permission-based audience platform built on first-party data. The company recruits consumers who voluntarily share their opinions, behaviors, and digital activity in exchange for rewards, creating a panel that powers both survey-based research and behavioral measurement. This dual capability — attitudinal and behavioral data from the same individuals — is central to DISQO's differentiation in the market research and ad measurement space. DISQO's platform serves advertisers, agencies, media companies, and market research firms seeking to understand how advertising influences consumer attitudes and purchase behavior. Its ad measurement products track brand lift, outcomes, and cross-media campaign performance, while its insights products enable custom survey research against verified consumer audiences. The company has positioned itself as a modern alternative to legacy panel providers by emphasizing transparency, consent, and the linkage of survey data with passively observed digital behavior. Founded in 2015 and headquartered in Glendale, California, DISQO has raised significant venture funding and grown its panel to millions of opted-in U.S. consumers. The company competes with established players in brand measurement and audience research, including Kantar, Lucid (now Cint), and Nielsen, and has expanded its measurement capabilities through product development and strategic acquisitions, including the purchase of Feedback Loop to strengthen its agile research offerings.