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Armen Adjemian

Operator

Armen Adjemian is the co-founder and CEO of DISQO, an audience insights and advertising measurement platform that operates one of the largest permission-based consumer panels in the United States. DISQO provides brand lift measurement, ad effectiveness research, and consumer sentiment data to advertisers, agencies, and media companies, positioning itself as a privacy-forward alternative in the ad measurement landscape. Adjemian co-founded DISQO with a focus on building a consented, opted-in audience network that gives marketers reliable signal on how advertising influences consumer attitudes and behaviors across channels. Under his leadership, DISQO has grown into a recognized player in the ad measurement and consumer insights space, attracting significant venture investment and expanding its product suite to cover cross-platform campaign measurement. He has been a vocal advocate for transparent, permission-based data collection as the industry navigates the deprecation of third-party cookies and increasing privacy regulation, making DISQO a company closely watched in discussions about the future of audience measurement.

Last updated Oct 23, 2026 by ATDb automated enrichment

Role
Founder and CEO
Company
DISQO
Based
Glendale, California, United States

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Armen Adjemian is the co-founder and CEO of DISQO, an audience insights and advertising measurement platform that operates one of the largest permission-based consumer panels in the United States. DISQO provides brand lift measurement, ad effectiveness research, and consumer sentiment data to advertisers, agencies, and media companies, positioning itself as a privacy-forward alternative in the ad measurement landscape. Adjemian co-founded DISQO with a focus on building a consented, opted-in audience network that gives marketers reliable signal on how advertising influences consumer attitudes and behaviors across channels. Under his leadership, DISQO has grown into a recognized player in the ad measurement and consumer insights space, attracting significant venture investment and expanding its product suite to cover cross-platform campaign measurement. He has been a vocal advocate for transparent, permission-based data collection as the industry navigates the deprecation of third-party cookies and increasing privacy regulation, making DISQO a company closely watched in discussions about the future of audience measurement.

Expertise & education

Expertise

Ad MeasurementBrand Lift ResearchConsumer InsightsPermission-Based DataAudience PanelsCross-Platform MeasurementPrivacy-First AdvertisingMarket Research

Speaking topics

Privacy-first audience measurementThe future of ad effectiveness researchPermission-based data and consumer trustCross-platform brand lift measurement

Recognition

Notable achievements

  • Co-founded DISQO and scaled it into one of the largest permission-based consumer panels in the U.S.
  • Raised significant venture capital to expand DISQO's ad measurement and insights platform
  • Positioned DISQO as a key player in the post-cookie measurement ecosystem