UserTesting

Leading human insight platform with one of the largest on-demand participant networks, serving enterprise and mid-market customers globally

UserTesting is a human insight platform that helps organizations understand how their customers experience their products, services, and brand. Founded in 2007, the company built one of the largest opt-in networks of contributors — spanning millions of people globally — who provide on-demand video feedback on digital experiences, prototypes, concepts, and more. This allows product, design, marketing, and CX teams to make faster, more informed decisions grounded in real human behavior rather than assumptions. The platform combines unmoderated and moderated research capabilities, AI-powered analysis, and a robust panel network to deliver rapid qualitative insights at scale. UserTesting's tools enable teams to capture screen recordings, audio, and facial expressions as participants complete tasks, providing rich contextual data that goes beyond traditional surveys or analytics. The company serves thousands of enterprise and mid-market customers across industries including retail, financial services, technology, healthcare, and media. In 2023, UserTesting was acquired by Thoma Bravo-backed UserZoom in a merger that created a combined entity operating under the UserTesting brand. The combined company continues to operate as a significant player in the experience research and digital insights space, competing with platforms like Maze, Lookback, and Qualtrics. The merger expanded the platform's capabilities in both moderated research and enterprise-grade UX benchmarking, strengthening its position as a comprehensive human insight solution.