Poshmark

Leading social marketplace for fashion resale with strong community engagement features

Poshmark is a social commerce marketplace founded in 2011 that focuses on new and secondhand fashion, home goods, beauty products, and electronics. The platform combines social networking features with e-commerce functionality, enabling users to buy and sell items while building communities around shared style interests. While not a traditional AdTech company, Poshmark operates in the broader digital commerce ecosystem and utilizes various advertising and discovery mechanisms within its platform to connect buyers and sellers. In January 2023, Poshmark was acquired by Naver Corporation, a South Korean internet conglomerate, for approximately $1.2 billion. The platform has grown to millions of users across the United States, Canada, Australia, and India, establishing itself as a significant player in the resale and social commerce space. Poshmark's business model centers on taking a commission from sales transactions (typically 20% for sales under $15 and a flat fee plus percentage for higher-value items), rather than traditional advertising revenue, though the platform does incorporate promotional tools and sponsored listings for sellers.