Oro Commerce complements advertising operations with commerce platform
OroCommerce positions itself as a flexible, open-source alternative to proprietary B2B commerce platforms, targeting organizations that require extensive customization and control over their digital commerce infrastructure. The company competes in the growing B2B digital commerce market by emphasizing its open-source foundation, enterprise capabilities, and focus on complex B2B use cases.
B2B SaaS and Open-Source Software with Enterprise Licensing View similar →
OroCommerce is a specialized provider of open-source and enterprise-grade B2B eCommerce solutions designed to address the complex requirements of business-to-business transactions. The platform distinguishes itself through its emphasis on flexibility, customization, and scalability, enabling organizations to build sophisticated digital commerce experiences that accommodate intricate pricing structures, multi-tiered customer hierarchies, and complex procurement workflows. Unlike traditional eCommerce platforms designed primarily for B2C transactions, OroCommerce focuses on the unique challenges of B2B commerce, including quote management, contract pricing, multiple buyer personas, and integration with ERP and CRM systems. The company's solution architecture is built on modern web technologies and follows open-source principles, providing businesses with both the transparency of open-source code and the support of enterprise-grade features. OroCommerce serves mid-market to enterprise-level organizations across manufacturing, distribution, wholesale, and B2B services sectors that require more than out-of-the-box eCommerce functionality. The platform's modular architecture allows businesses to implement only the features they need while maintaining the ability to scale and add functionality as their digital commerce requirements evolve. As part of the Oro Inc. family of products, OroCommerce integrates seamlessly with complementary business applications including CRM and marketing automation tools, creating a unified ecosystem for managing customer relationships and commerce operations. The company's commitment to open-source development, combined with enterprise-level support and professional services, positions it as a viable alternative to proprietary B2B commerce platforms for organizations seeking greater control over their digital commerce infrastructure.
Basic information available
Market Position
Classified as C in E-commerce space. This indicates emerging player status.
Last updated: 10/28/2025