Oodle

Niche player in classified advertising aggregation and distribution

Oodle was founded in 2004 as a classified advertising technology company that aggregates listings from multiple sources including newspapers, real estate sites, and other classified platforms. The company became particularly well-known for powering Facebook Marketplace from 2007 to 2014, providing the underlying technology and listings infrastructure. Oodle operates both as a consumer-facing classifieds website and as a B2B technology provider, offering white-label classified solutions and listing distribution services to publishers and platforms. The company specializes in aggregating, categorizing, and distributing classified ads across categories including vehicles, real estate, jobs, merchandise, and pets. While its direct consumer presence has diminished since the Facebook Marketplace partnership ended, Oodle continues to operate in the classified advertising technology space, focusing on listing syndication and distribution services for publishers and marketplaces.