Mercari

Leading C2C marketplace in Japan with significant presence in US market

Mercari is a Japanese e-commerce company that operates a leading consumer-to-consumer (C2C) marketplace platform, founded in 2013. The company's mobile-first marketplace app enables individuals to easily buy and sell new and used items through a streamlined, secure transaction process. Mercari has become one of Japan's most successful startup companies and expanded internationally, particularly in the United States market. While Mercari is primarily an e-commerce marketplace platform rather than a traditional AdTech company, it does incorporate advertising technology elements within its ecosystem. The platform utilizes recommendation algorithms, search advertising, and promotional features that allow sellers to boost their listings for increased visibility. Mercari went public on the Tokyo Stock Exchange in 2018 and has established itself as a major player in the resale and secondhand goods market, competing with platforms like eBay, Poshmark, and OfferUp.