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Brief
Redbubble

Redbubble

E-commerce MarketplaceRetailerredbubble.com

Enables independent artists to monetize their designs on a wide range of products without upfront costs or inventory risk, while providing consumers access to unique, artist-designed merchandise.

Last updated Jun 23, 2026

Founded
2006
HQ
Melbourne, Victoria, Australia
Connections
2

At a glance

Employees
201-500
Funding
$10.5M
Revenue
$300M-$500M
Stock
ASX: RBL
2integrations

About

Leading global print-on-demand marketplace for independent artists

Redbubble is a global online marketplace and print-on-demand platform that connects independent artists with consumers worldwide. Founded in 2006 in Melbourne, Australia, the company operates a two-sided marketplace where artists can upload their original designs and sell them on over 100 different products including apparel, home decor, stationery, and accessories. Redbubble handles all aspects of production, fulfillment, payment processing, and customer service, allowing artists to focus on creating while earning royalties on each sale. While not a traditional AdTech company, Redbubble operates in the e-commerce and marketplace space with some advertising technology components related to product discovery, search optimization, and artist promotion. The company is publicly traded on the Australian Securities Exchange (ASX: RBL) and also operates TeePublic, a similar print-on-demand marketplace acquired in 2018. Redbubble serves a global customer base with a network of third-party manufacturers and fulfillment centers primarily located in the United States, Europe, and Australia.

Business model

Marketplace

Target market

Consumer (B2C) and Independent Artists

What they offer

  • Artist Marketplace

    Platform for artists to upload designs and earn royalties on sales across 100+ product types

  • Print-on-Demand Fulfillment

    End-to-end manufacturing, printing, and shipping services for custom products

  • TeePublic

    Subsidiary marketplace focused on pop culture and fan art designs

  • Artist Tools

    Portfolio management, analytics, and promotional tools for creators

Key features

Over 100 customizable product typesGlobal fulfillment networkArtist royalty systemNo upfront costs for artistsAutomated production and shippingCustomer service handlingSearch and discovery algorithmsArtist portfolio pages

Use cases

Independent artists monetizing digital artworkDesigners selling merchandise without inventoryConsumers purchasing unique, artist-designed productsGift shopping for custom and personalized itemsFan art and pop culture merchandise sales

Customer segments

Independent artists and designersGraphic designersIllustratorsPhotographersConsumer gift shoppersArt enthusiastsPop culture fans

Tech & specs

Technology stack

Ruby on RailsReactPostgreSQLAWSElasticsearchRedis

Security & compliance

PCI DSSGDPR

Deployment

Cloud

API

Limited

Corporate history
  1. 2006 · Founded
Connection details

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