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Brief
Redbubble

Redbubble

Enables independent artists to monetize their designs on a wide range of products without upfront costs or inventory risk, while providing consumers access to unique, artist-designed merchandise.

redbubble.comMelbourne, Victoria, AustraliaFounded 2006

Last updated May 11, 2026

Industry
E-commerce Marketplace / Print-on-Demand
Business Model
Marketplace
Target Market
Consumer (B2C) and Independent Artists
Employee Count
201-500
Funding
$10.5M
Revenue Range
$300M-$500M
Stock Symbol
ASX: RBL
API Available
Limited
Market Position

Leading global print-on-demand marketplace for independent artists

Overview

Redbubble is a global online marketplace and print-on-demand platform that connects independent artists with consumers worldwide. Founded in 2006 in Melbourne, Australia, the company operates a two-sided marketplace where artists can upload their original designs and sell them on over 100 different products including apparel, home decor, stationery, and accessories. Redbubble handles all aspects of production, fulfillment, payment processing, and customer service, allowing artists to focus on creating while earning royalties on each sale. While not a traditional AdTech company, Redbubble operates in the e-commerce and marketplace space with some advertising technology components related to product discovery, search optimization, and artist promotion. The company is publicly traded on the Australian Securities Exchange (ASX: RBL) and also operates TeePublic, a similar print-on-demand marketplace acquired in 2018. Redbubble serves a global customer base with a network of third-party manufacturers and fulfillment centers primarily located in the United States, Europe, and Australia.

Products & Features

Artist Marketplace

Platform for artists to upload designs and earn royalties on sales across 100+ product types

Print-on-Demand Fulfillment

End-to-end manufacturing, printing, and shipping services for custom products

TeePublic

Subsidiary marketplace focused on pop culture and fan art designs

Artist Tools

Portfolio management, analytics, and promotional tools for creators

Key Features
Over 100 customizable product typesGlobal fulfillment networkArtist royalty systemNo upfront costs for artistsAutomated production and shippingCustomer service handlingSearch and discovery algorithmsArtist portfolio pages
Use Cases
Independent artists monetizing digital artworkDesigners selling merchandise without inventoryConsumers purchasing unique, artist-designed productsGift shopping for custom and personalized itemsFan art and pop culture merchandise sales
Customer Segments
Independent artists and designersGraphic designersIllustratorsPhotographersConsumer gift shoppersArt enthusiastsPop culture fans
Connections

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