Back Market

Leading global marketplace for refurbished consumer electronics, with strong brand recognition in Europe and growing presence in North America

Back Market is a French-founded e-commerce marketplace specializing in refurbished consumer electronics, including smartphones, laptops, tablets, and other devices. Founded in 2014 and headquartered in Paris, the platform connects buyers with vetted professional refurbishers and sellers, offering quality-checked second-hand tech at prices typically 30–70% below retail. Back Market handles quality control standards, warranties, and customer service, positioning itself as a trusted intermediary in the circular economy for electronics. The company has grown rapidly into one of the largest refurbished electronics marketplaces globally, operating across Europe, North America, and beyond. It has raised substantial venture capital funding and achieved unicorn status, reflecting strong investor confidence in the sustainable tech resale market. Back Market competes with carrier trade-in programs, Amazon Renewed, Swappa, and direct manufacturer refurbishment programs. From a marketing and media perspective, Back Market is a significant advertiser and brand builder, running high-profile campaigns that challenge the culture of buying new electronics. Its marketing often takes a provocative, humor-driven tone to shift consumer perception of refurbished goods. The company invests heavily in performance marketing, SEO, and brand advertising across digital and traditional channels to drive marketplace traffic and seller/buyer acquisition.