Narrative

Emerging platform in the data collaboration and commerce space

Narrative is a data collaboration and commerce platform that operates as a marketplace for data buyers and sellers. The company provides software infrastructure that allows organizations to acquire, distribute, and monetize data assets through automated processes. Their platform emphasizes transparency, compliance, and ease of use, enabling companies to transact data without the traditional friction of manual negotiations and integrations. Narrative's technology serves the broader AdTech and MarTech ecosystems by facilitating the exchange of consumer and business data that powers advertising, analytics, and business intelligence applications. The platform includes tools for data discovery, acquisition, distribution, and collaboration, with built-in privacy and compliance features. The company positions itself as modernizing the data economy by making data transactions more accessible, efficient, and compliant with evolving privacy regulations. Founded by Nick Jordan, who previously held leadership roles at other data and advertising technology companies, Narrative has established itself as an innovative player in the data infrastructure space. The company serves enterprise clients across various industries including advertising technology, marketing technology, financial services, and retail, providing them with the tools to participate in the data economy more effectively.