Nick Jordan

Nick Jordan is best known as the founder and CEO of Narrative, a data collaboration platform that has redefined how companies transact on data in the advertising technology ecosystem. By building infrastructure that enables privacy-compliant data acquisition and distribution, Jordan has positioned Narrative as a critical layer in the modern data supply chain — allowing buyers and sellers to transact on data with greater transparency, efficiency, and regulatory confidence than traditional data marketplace models allowed. Before founding Narrative, Jordan demonstrated an early aptitude for identifying gaps in data infrastructure. He founded The Coterie, a data management platform that was subsequently acquired by ZEFR, the brand suitability and contextual advertising company. He also held roles at Microsoft, where he developed foundational experience in technology and data systems. These experiences informed his conviction that the data industry needed a more open, interoperable, and ethical commerce layer. Jordan has emerged as a vocal thought leader on data transparency, privacy-first data practices, and the future of data collaboration in a post-third-party-cookie world. He frequently speaks and writes on topics including data ethics, the commoditization of data infrastructure, and how companies can build sustainable data strategies amid rapidly evolving privacy regulations. His work at Narrative reflects a broader mission to democratize access to high-quality data while ensuring that commerce in data remains ethical and compliant.

• Founded Narrative, a data collaboration platform enabling privacy-compliant data buying and selling at scale
• Founded The Coterie, a data management platform that was acquired by ZEFR
• Established Narrative's data commerce infrastructure as a recognized solution for post-cookie data strategy