Manhattan Active Omni
SubsidiaryUnified cloud-native platform that orchestrates inventory, orders, and fulfillment across all retail channels to deliver seamless omnichannel customer experiences and optimize retail operations.
manh.comAtlanta, Georgia, United States
Last updated Feb 18, 2026 by AI Enrichment
- Industry
- Retail Technology / Commerce Platform (Not AdTech)
- Business Model
- SaaS
- Target Market
- Enterprise
- Stock Symbol
- MANH
- Parent Company
- Manhattan Associates
- API Available
- Yes
Market Position
Leading provider of omnichannel commerce and supply chain solutions for retailers
Overview
Manhattan Active Omni is not an AdTech company, but rather a unified commerce and omnichannel fulfillment platform developed by Manhattan Associates, a leading supply chain and omnichannel technology provider. The platform enables retailers to orchestrate inventory, orders, and customer experiences across all channels including stores, online, mobile, and social commerce. Manhattan Active Omni provides capabilities for order management, inventory visibility, fulfillment optimization, and customer engagement across the entire retail ecosystem. As a cloud-native solution, Manhattan Active Omni helps retailers deliver seamless shopping experiences by connecting digital and physical commerce channels. The platform is designed for mid-market to enterprise retailers who need sophisticated omnichannel capabilities including buy online pickup in store (BOPIS), ship from store, endless aisle, and distributed order management. While not part of the advertising technology ecosystem, it plays a critical role in retail technology infrastructure that enables the execution of commerce strategies that may be driven by advertising and marketing campaigns.
Products & Features
Order Management
Distributed order management system that optimizes order routing and fulfillment across all channels
Point of Sale
Cloud-native POS system integrated with inventory and customer data
Customer Engagement
Tools for clienteling, endless aisle, and personalized customer service
Inventory Management
Real-time inventory visibility and allocation across all locations
Store Fulfillment
Capabilities for BOPIS, curbside pickup, ship from store, and in-store pickup
Key Features
Real-time inventory visibilityDistributed order managementBuy online pickup in store (BOPIS)Ship from storeEndless aisleClientelingUnified commerce platformCloud-native architecture
Use Cases
Omnichannel retail fulfillmentStore associate enablementInventory optimizationOrder orchestrationCustomer engagement and clientelingUnified commerce operations
Customer Segments
Specialty retailersDepartment storesApparel and footwear retailersGrocery and supermarketsHome and furniture retailers