Founder and CEO at Kevel
As the founder of a notable ad serving infrastructure company and a prolific writer on AdTech topics, Avery is a genuine thought leader particularly in the retail media and custom ad server space.
Last updated Apr 18, 2026 by jonholm
James Avery is the founder and CEO of Kevel, an ad serving API platform that enables companies to build custom ad servers and retail media networks. He is a prominent advocate for the open web and has written extensively on ad blocking, ad tech infrastructure, and the future of retail media. Kevel's infrastructure powers custom ad programs for major retailers and publishers.