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Brief
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Everyday Health

Connects pharmaceutical and healthcare brands with highly engaged patient and provider audiences through trusted health content platforms and data-driven advertising solutions.

New York, New York, United StatesFounded 2002Parent: Ziff Davis

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Healthcare Digital Media & Advertising
Business Model
Digital Media & Advertising Marketplace
Target Market
Enterprise
Employee Count
501-1000
Revenue Range
$100M-$500M
Parent Company
Ziff Davis
API Available
Limited
Market Position

Leading healthcare-focused digital media company with extensive reach among consumer health audiences

Overview

Everyday Health Group is a digital health media company that operates a portfolio of consumer health websites and provides marketing solutions for pharmaceutical, biotech, and healthcare brands. The company reaches millions of health-conscious consumers through its owned and operated properties including Everydayhealth.com, WhatToExpect.com, BabyCenter, Medscape, and other health-focused digital platforms. As a subsidiary of Ziff Davis (formerly j2 Global), Everyday Health Group serves as a significant player in healthcare advertising by connecting healthcare marketers with engaged patient and provider audiences through content marketing, programmatic advertising, and data-driven targeting solutions. The company operates within the healthcare vertical of digital advertising, offering brands the ability to reach specific patient populations and healthcare professionals through its trusted health content platforms. Everyday Health Group combines editorial content, community features, and advertising technology to create targeted marketing opportunities across various therapeutic areas and health conditions. The platform leverages first-party data from its engaged user base to provide advertisers with precise audience targeting capabilities while maintaining compliance with healthcare advertising regulations and privacy standards.

Products & Features

Everyday Health

Consumer health information website covering various medical conditions, wellness, and healthy living topics

BabyCenter

Pregnancy and parenting resource platform reaching expectant and new parents

What to Expect

Pregnancy and parenting community based on the bestselling book series

Medscape

Professional medical information platform for healthcare providers

Healthcare Marketing Solutions

Advertising and marketing services for pharmaceutical and healthcare brands

Key Features
Multi-platform healthcare content networkFirst-party health audience dataCondition-specific targeting capabilitiesHealthcare professional (HCP) targetingPatient journey marketing solutionsProgrammatic advertising capabilitiesContent marketing and native advertisingHIPAA-compliant data practices
Use Cases
Pharmaceutical brand awareness campaignsPatient education and disease awareness initiativesHealthcare provider targeting and educationNew drug launch campaignsDirect-to-consumer healthcare marketingMedical device promotionHealth insurance and wellness program marketingClinical trial patient recruitment
Customer Segments
Pharmaceutical companiesBiotechnology companiesMedical device manufacturersHealth insurance providersHealthcare systems and hospitalsConsumer health brandsDigital health companiesClinical research organizations
Connections

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