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Brief

Everyday Health

Healthcare Digital Media & AdvertisingPublisher

Connects pharmaceutical and healthcare brands with highly engaged patient and provider audiences through trusted health content platforms and data-driven advertising solutions.

Last updated Jun 22, 2026 by the ATDb Editorial Team · Connections updated Jul 13, 2026

Founded
2002
HQ
New York, New York, United States
Connections
2

At a glance

About

Leading healthcare-focused digital media company with extensive reach among consumer health audiences

Everyday Health Group is a digital health media company that operates a portfolio of consumer health websites and provides marketing solutions for pharmaceutical, biotech, and healthcare brands. The company reaches millions of health-conscious consumers through its owned and operated properties including Everydayhealth.com, WhatToExpect.com, BabyCenter, Medscape, and other health-focused digital platforms. As a subsidiary of Ziff Davis (formerly j2 Global), Everyday Health Group serves as a significant player in healthcare advertising by connecting healthcare marketers with engaged patient and provider audiences through content marketing, programmatic advertising, and data-driven targeting solutions. The company operates within the healthcare vertical of digital advertising, offering brands the ability to reach specific patient populations and healthcare professionals through its trusted health content platforms. Everyday Health Group combines editorial content, community features, and advertising technology to create targeted marketing opportunities across various therapeutic areas and health conditions. The platform leverages first-party data from its engaged user base to provide advertisers with precise audience targeting capabilities while maintaining compliance with healthcare advertising regulations and privacy standards.

Business model

Digital Media & Advertising Marketplace

Target market

Enterprise

What they offer

  • Everyday Health

    Consumer health information website covering various medical conditions, wellness, and healthy living topics

  • BabyCenter

    Pregnancy and parenting resource platform reaching expectant and new parents

  • What to Expect

    Pregnancy and parenting community based on the bestselling book series

  • Medscape

    Professional medical information platform for healthcare providers

  • Healthcare Marketing Solutions

    Advertising and marketing services for pharmaceutical and healthcare brands

Key features

Multi-platform healthcare content networkFirst-party health audience dataCondition-specific targeting capabilitiesHealthcare professional (HCP) targetingPatient journey marketing solutionsProgrammatic advertising capabilitiesContent marketing and native advertisingHIPAA-compliant data practices

Use cases

Pharmaceutical brand awareness campaignsPatient education and disease awareness initiativesHealthcare provider targeting and educationNew drug launch campaignsDirect-to-consumer healthcare marketingMedical device promotionHealth insurance and wellness program marketingClinical trial patient recruitment

Customer segments

Pharmaceutical companiesBiotechnology companiesMedical device manufacturersHealth insurance providersHealthcare systems and hospitalsConsumer health brandsDigital health companiesClinical research organizations

Tech & specs

Technology stack

Programmatic advertising platformsContent management systemsData management platforms (DMP)Analytics and attribution toolsAd serving technologyCustomer data platforms

Security & compliance

HIPAAGDPRCCPAPhRMA Code complianceFDA advertising guidelines

Deployment

Cloud

API

Limited

Corporate history
  1. 2002 · Founded
Connection details

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