People Inc.

Largest US digital and print publisher by reach, with dominant positions in lifestyle, health, finance, and entertainment content verticals

Dotdash Meredith, operating its consumer-facing properties under the People Inc. umbrella at people.inc, is the largest digital and print publisher in the United States. The company was formed in 2021 when IAC's Dotdash acquired Meredith Corporation for approximately $2.7 billion, combining Dotdash's performance-focused digital publishing expertise with Meredith's iconic print and digital magazine portfolio. The combined entity reaches over 200 million consumers monthly across more than 40 brands including People, Better Homes & Gardens, InStyle, Food & Wine, Investopedia, Verywell, The Spruce, and many others. In the AdTech ecosystem, Dotdash Meredith is a significant publisher and media partner, offering advertisers access to highly engaged, intent-driven audiences across lifestyle, health, finance, food, and entertainment verticals. The company has invested heavily in its proprietary D/Cipher contextual targeting technology, which enables advertisers to reach relevant audiences without relying on third-party cookies — a major competitive differentiator as the industry moves toward cookieless advertising. This technology analyzes content at a granular level to match ads with the most relevant editorial environments. Dotdash Meredith operates a direct sales team and programmatic advertising infrastructure, partnering with major DSPs, SSPs, and data platforms. The company has undergone significant digital transformation under IAC ownership, migrating legacy Meredith print brands to Dotdash's performance-optimized publishing platform, improving page speed, user experience, and ad monetization efficiency. Its scale, brand trust, and first-party data assets make it one of the most important premium publisher partners in the US digital advertising market.