Rotten Tomatoes

The dominant entertainment review aggregation platform with unmatched brand recognition, operating as a key advertising and content discovery property within Fandango Media

Rotten Tomatoes, now part of Fandango Media, is the world's most widely recognized entertainment review aggregation platform, helping audiences discover and evaluate movies and television shows through its iconic Tomatometer and Audience Score metrics. Founded in 1998 and acquired by Fandango from Warner Bros. in February 2016, the platform aggregates critic reviews and audience ratings to produce percentage-based scores that have become a cultural shorthand for quality assessment in the entertainment industry. Operating under its own brand within the Fandango Media portfolio, Rotten Tomatoes reaches tens of millions of monthly visitors and holds significant influence over box office performance and streaming viewership decisions. From an advertising technology perspective, Rotten Tomatoes monetizes its massive, highly engaged entertainment-focused audience through display advertising, video advertising, and branded content partnerships. Studios and streaming services are among its most prominent advertisers, leveraging the platform's contextually relevant environment to reach moviegoers and TV enthusiasts at the point of content discovery. The site's integration within the Fandango ecosystem — which includes ticketing, trailers, and streaming discovery — creates a full-funnel marketing opportunity for entertainment advertisers. Rotten Tomatoes competes with platforms such as IMDb, Metacritic, and Letterboxd for entertainment audience attention, but its Tomatometer score remains uniquely embedded in mainstream culture and is frequently cited in marketing materials, trailers, and press campaigns. Its position within Fandango Media, which is itself backed by NBCUniversal and Warner Bros. Discovery, gives it access to significant distribution, data, and partnership resources, reinforcing its standing as a premier destination for entertainment content discovery and advertising.