Marketers Recycle Audiences Even When Their Budgets Go Up

Senior marketers at large companies continue to aim their ads at the same groups of people even when their budgets go up. Taboola found in a survey that 81% agree that they recycle audiences, PPC Land reports. In a survey of 326 high-level marketers at large companies, Taboola also determined that a single purchase decision now covers mail, news, search, price aggregators and large language models. PPC Land questioned some aspects of the report.

Last updated Oct 6, 2026 by ATDb automated enrichment