Yoav Naveh

Yoav Naveh is best known in the AdTech industry as a co-founder of Convertro, one of the early leaders in multi-touch attribution (MTA) technology. Convertro's data-driven approach to measuring the true contribution of each marketing touchpoint across the customer journey was ahead of its time, and the company's acquisition by AOL in 2014 validated the growing market demand for sophisticated attribution solutions beyond last-click models. This foundational work established Naveh as a credible voice in performance marketing measurement and analytics. Following the AOL acquisition, Naveh transitioned into large-scale platform product leadership, eventually joining Twitter where he served as VP of Product for Ads. In this role, he was responsible for shaping the advertising product strategy and roadmap for one of the world's most prominent social media platforms, overseeing areas including ad formats, targeting, measurement, and monetization infrastructure. His tenure spanned a period of significant change at the company, including its acquisition by Elon Musk and rebranding to X. Naveh's career arc — from startup founder building attribution technology to executive leading ads product at a major social platform — reflects a deep understanding of both the buy-side measurement challenges and the sell-side platform mechanics that define modern digital advertising. His experience bridges the worlds of performance marketing, data science, and large-scale product development.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026