Taboola

S · Core Platforms

New York, NY, United States · Founded 2007

1001-5000 employees · TBLA

Sourced & current · updated Oct 14, 20261 of 3 facts verifiedWebsite

Taboola is a publicly traded advertising technology company headquartered in New York City, founded in 2007 by Adam Singolda, that operates a digital advertising platform connecting advertisers with audiences across a network of publisher websites and digital properties.

Where they sit

Stack tier: Core Platforms (S)

Native AdvertisingAI-Powered PlatformContent Discovery

One of the two dominant global native advertising and content recommendation platforms on the open web, alongside Outbrain

Ownership

Subsidiaries

S

Skimlinks

Competitors

Bing Ads

Google Ads

Media.net

MGID

Reddit Inc.

Revcontent

TikTok Ads Manager

Naver

Recent moves

• Taboola agrees to acquire Dianomi1 sourceSep 18, 2026 · $25M–$35M
• Taboola acquires Connexity for $800MVerified · 4✓Sep 30, 2021 · $800M
• Taboola completes SPAC merger and goes publicVerified · 4✓Jun 30, 2021 · $2.6B

Partnerships

• Taboola partners with generative AI companies1 sourceJun 16, 2026

In their space

• Outbrain completes SPAC merger and goes publicVerified · 4✓Jul 23, 2021 · $1.25B

Key people

A

Adam Singolda

Founder and CEO

K

Krishan Bhatia

Chief Business Officer

S

Stacey Delaney

Managing Director