Adam Singolda

Adam Singolda is best known as the founder and CEO of Taboola, the dominant force in content discovery and native advertising that reaches over 500 million daily active users across the open web. He founded Taboola in Israel in 2007 with a vision to create a 'discovery engine' for the internet — helping people find content they didn't know they were looking for — and grew it into one of the most recognizable names in performance advertising, powering recommendation widgets across thousands of premium publisher sites globally. His leadership has fundamentally shaped how publishers monetize content and how advertisers reach audiences outside of the walled gardens of Google and Facebook. Singolda led Taboola through a landmark merger attempt with rival Outbrain in 2019, which was ultimately called off in 2020, and then successfully took the company public via a SPAC merger with ION Acquisition Corp in 2021, listing on NASDAQ under the ticker TBLA. A defining moment in his tenure came in 2023 when Taboola secured a landmark 30-year exclusive partnership with Apple to power native advertising within Apple News and Apple Stocks, a deal widely seen as a major validation of Taboola's technology and Singolda's dealmaking acumen. He has consistently positioned Taboola as the champion of the open internet against the dominance of big tech platforms. Born and raised in Israel, Singolda served in the Israel Defense Forces before pursuing his entrepreneurial ambitions. He relocated Taboola's headquarters to New York while maintaining significant operations in Tel Aviv. He is a frequent voice in industry conversations around publisher monetization, the future of the open web, and the role of AI in content personalization, and is regarded as one of the most prominent Israeli-American entrepreneurs in the global AdTech landscape.

Last updated Aug 14, 2026 by ATDb automated enrichment