Taboola Offers Platform For Converting Shoppers Who Show Intent

Taboola Inc. has launched an identity offering called Realize ID that it says can help performance marketers act on open-web intent, MarketScreener reports. The new offering, which supports Taboola’s Realize advertising platform, allows advertisers to convert shoppers who have shown intent across the fragmented internet. Taboola operates on both sides of the transaction, advertiser and publisher, in a closed loop.

Last updated Sep 23, 2026 by ATDb automated enrichment