P
Pinterest Performance+
San Francisco, California, United States · Founded 2024
5001-10000 employees · PINS
Sourced & current · updated Jul 27, 2026
Pinterest's AI-powered performance ad suite launched October 1 2024. Smart Bidding, generative-AI lifestyle creative, ROAS bidding, automated A/B. Available US/UK/CA/AU/FR/DE/MX/BR/JP. Positions Pinterest as a credible performance-ad alternative to Meta/TikTok rather than just upper-funnel.
Where they sit
Stack tier: Ecosystem Services (A)
AI-Powered PlatformPerformance Marketing
Pinterest's flagship performance ad product competing directly with Meta Ads and TikTok for Business for lower-funnel conversion budgets
Ownership
Parent: Pinterest Inc.
