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MoPub

Defunct

San Francisco, California, United States · Founded 2010

201-500 employees · ~$18.5M (pre-Twitter acquisition)

Sourced & current · updated Oct 5, 20261 of 4 facts verified

MoPub was a mobile ad network and monetization platform for app developers that has since shut down, having been founded in 2010 and acquired by Twitter in 2013.

Where they sit

Stack tier: Ecosystem Services (A)

Mobile Ad PlatformAd ExchangeProgrammatic Platform

Was one of the top independent mobile ad servers and programmatic exchanges before being shut down following AppLovin's acquisition in 2022

Ownership

Parent: AppLovin

Recent moves

Pre-call brief from ATDb — sourced from the live database, current as of Oct 5, 2026. Not a static screenshot.