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M

MoPub

Defunct

San Francisco, California, United States · Founded 2010

201-500 employees · $13.5M

Sourced & current · updated May 29, 20260 of 4 facts verified

MoPub was a leading mobile-focused ad serving platform and exchange that enabled app publishers to monetize through programmatic advertising before being shut down by Twitter in 2022.

Where they sit

Stack tier: Ecosystem Services (A)

Mobile Ad PlatformAd ExchangeProgrammatic Platform

Was one of the leading independent mobile ad exchanges and mediation platforms before shutdown

Ownership

Parent: AppLovin

Recent moves

Pre-call brief from ATDb — sourced from the live database, current as of May 29, 2026. Not a static screenshot.