M
MoPub
DefunctSan Francisco, California, United States · Founded 2010
201-500 employees · ~$18.5M (pre-Twitter acquisition)
Sourced & current · updated Aug 30, 20261 of 4 facts verified
MoPub was a leading mobile-focused ad serving platform and exchange that enabled app publishers to monetize through programmatic advertising before being shut down by Twitter in 2022.
Where they sit
Stack tier: Ecosystem Services (A)
Mobile Ad PlatformAd ExchangeProgrammatic Platform
Was one of the top independent mobile ad servers and programmatic exchanges before being shut down following AppLovin's acquisition in 2022
Ownership
Parent: AppLovin