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Twitter acquires MoPub for $350M | ATDb

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Twitter acquires MoPub for $350M

Twitter acquires MoPub for $350M

Acquisition

TwitterMoPub

September 9, 2013350M

Last updated May 11, 2026 by s224d_historical_backfill

Overview

Twitter's entry into mobile programmatic — MoPub's mobile SSP became Twitter's ad-tech backbone. Sold to AppLovin in 2021.

Acquirer: Twitter
Target: MoPub
Deal Value: $350M