Damien Viel

Damien Viel is a seasoned French digital media and advertising executive best known for his near-decade tenure leading Twitter France, where he served as Managing Director and became the platform's primary commercial and institutional voice in one of its key European markets. His longevity at Twitter — rare given the platform's significant global executive turnover — reflected his ability to navigate complex stakeholder relationships across French advertisers, media agencies, and regulators. He steered the French operation through defining industry moments including the rise of programmatic advertising, GDPR implementation, and the high-profile acquisition of Twitter by Elon Musk and its subsequent rebranding to X, managing advertiser uncertainty and brand safety concerns throughout. As of April 2026, Viel has moved into a new chapter as PDG (President-Directeur Général) of Bloom Social Analytics, a company focused on social media analysis and the fight against disinformation. This transition positions him at the intersection of adtech, media intelligence, and platform accountability — areas of growing regulatory and commercial importance in France and across Europe. His deep understanding of social platform dynamics, built over years on the sell side at Twitter/X, makes him a credible leader for a business operating in the social analytics and information integrity space. Before joining Twitter in 2015, Viel held roles in digital media and advertising that gave him grounded experience across both the buy and sell sides of the French digital ecosystem. His career arc — from digital media operator to platform country lead to analytics company chief — reflects the broader maturation of the French adtech market and the increasing scrutiny placed on social media platforms as advertising and information environments.

Last updated Jul 10, 2026 by ATDb automated enrichment