Social Media App Spill Wants Relevance More Than Reach. Can Its Culture‑First Ad Model Scale?

When Twitter began to unravel under new ownership in late 2022, Black users were among the first to look for the exits. Changes to content moderation and enforcement rattled communities that had long treated “Black Twitter” as a cultural home. Brands were rattled, too. The changes at Twitter left advertisers asking whether the platform remained […] The post Social Media App Spill Wants Relevance More Than Reach. Can Its Culture‑First Ad Model Scale? appeared first on AdExchanger.