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Brief
Mobilewalla

Mobilewalla

Mobilewalla provides privacy-compliant, AI-powered consumer intelligence that transforms billions of anonymous mobile and behavioral signals into actionable audience insights, enabling businesses to understand, target, and measure their marketing efforts with greater precision.

mobilewalla.comSan Francisco, California, United StatesFounded 2011

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Consumer Data Intelligence and Audience Targeting
Business Model
SaaS/Data-as-a-Service
Target Market
Enterprise and Mid-Market
Employee Count
51-200
Funding
$16M
API Available
Yes
Market Position

Established player in mobile consumer intelligence and location-based audience data

Overview

Mobilewalla is a global consumer intelligence and data provider that specializes in delivering audience insights and identity resolution solutions for marketing, advertising, and analytics applications. The company leverages artificial intelligence, machine learning, and proprietary data science methodologies to process billions of anonymous mobile signals and other data sources to create comprehensive consumer profiles and audience segments. Mobilewalla's platform enables brands, agencies, and data partners to better understand consumer behavior, demographics, interests, and real-world visitation patterns. In the AdTech ecosystem, Mobilewalla serves as a data provider and audience intelligence platform that helps marketers improve targeting, measurement, and attribution across digital advertising campaigns. The company's solutions bridge online and offline consumer behavior by analyzing location data, app usage patterns, and other behavioral signals to create actionable audience segments. Mobilewalla's data is used across various use cases including programmatic advertising, customer acquisition, market research, site selection, and competitive intelligence.

Products & Features

Audience Intelligence Platform

Comprehensive consumer profiling and segmentation solution that provides demographic, behavioral, and interest-based audience insights

Location Intelligence

Real-world visitation and foot traffic analytics that connect physical location behavior to consumer profiles

Identity Resolution

Cross-device and cross-channel identity graph that connects anonymous identifiers to create unified consumer profiles

Audience Activation

Custom audience segments that can be activated across programmatic advertising platforms and DSPs

Market Intelligence

Competitive intelligence and market research tools for understanding consumer trends and brand performance

Key Features
AI-powered consumer profilingBillions of mobile signals processedReal-world location behavior analysisCross-device identity resolutionCustom audience segmentationPrivacy-compliant data collectionDemographic and psychographic insightsApp usage and digital behavior trackingFoot traffic attributionAPI and platform integrations
Use Cases
Programmatic advertising audience targetingCustomer acquisition and prospectingMarket research and consumer insightsCompetitive intelligence and brand analysisRetail site selection and trade area analysisCampaign measurement and attributionLookalike modeling and audience expansionReal estate and location planningMedia planning and strategyCustomer segmentation and personalization
Customer Segments
Advertising agenciesBrand marketersRetailersQuick-service restaurants (QSR)Real estate companiesFinancial servicesAutomotive brandsConsumer packaged goods (CPG)Media companiesMarket research firms

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