One Identity

A leading independent IAM vendor with a broad portfolio spanning PAM, IGA, and Active Directory management, competing in the upper-mid tier of the identity security market.

One Identity is a cybersecurity and identity governance company that provides a comprehensive suite of identity and access management (IAM) solutions, including privileged access management (PAM), identity governance and administration (IGA), and active directory management. Originally spun out of Dell Technologies in 2012 as part of Quest Software, One Identity became an independent company under the ownership of Francisco Partners in 2016. The company serves thousands of organizations globally, helping them secure user identities, manage access rights, and meet compliance requirements. While One Identity is not a native AdTech company, its relevance to the AdTech ecosystem stems from its acquisition of certain identity and data management assets. Identity resolution and data governance have become increasingly critical in advertising technology, particularly in the post-cookie era where first-party identity data and consent management are paramount. One Identity's capabilities in managing digital identities at scale have drawn interest from AdTech operators seeking robust identity infrastructure. One Identity competes in the broader IAM market against vendors like SailPoint, CyberArk, Okta, and Microsoft. With a global customer base spanning enterprise, government, and mid-market segments, the company positions itself as a unified identity security platform. Its acquisition activity in adjacent data and identity spaces has occasionally intersected with AdTech lineage, making it a noted parent entity in industry databases tracking technology ownership and provenance.