Lotame Spherical

Independent, privacy-first data collaboration platform recognized as a G2 #1 Leader in Data Management (Winter 2024), competing with LiveRamp and Adobe in the cookieless identity and data collaboration space.

Lotame Spherical is the next-generation Data Collaboration Platform (DCP) from Lotame, succeeding the company's legacy Data Management Platform (DMP). Designed for the cookieless era, Spherical enables brands, agencies, publishers, and data providers to collaborate on first-party data, enrich audience profiles, and activate insights across channels — all within a privacy-compliant framework. The platform supports identity resolution through Lotame's proprietary Panorama ID, a cookieless, people-based identity solution built for the open web. Lotame was founded in 2006 and is headquartered in Bethesda, Maryland. The company has positioned Spherical as a central hub for data collaboration, offering capabilities including data onboarding, audience segmentation, second-party data sharing, and cross-screen measurement. Its architecture is built to work across walled gardens and the open internet, making it a flexible solution for enterprises navigating signal loss from cookie deprecation and privacy regulation. In the competitive AdTech landscape, Lotame Spherical competes with platforms like LiveRamp, Salesforce Data Studio, and Adobe Audience Manager. The platform was listed on the Salesforce AppExchange in 2023, expanding its enterprise reach, and was recognized as the #1 Leader in Data Management by G2 in Winter 2024. Lotame's independence from major holding companies and its focus on the open web give it a differentiated position among mid-market and enterprise advertisers and publishers seeking neutral, interoperable data infrastructure.