Zeotap Data

European third-party audience data provider with deterministic, telco-sourced identity signals, now integrated into Roqad following 2025 divestiture

Zeotap Data was the third-party audience data division of Zeotap, a Berlin-based customer intelligence platform. The unit specialized in providing deterministic, telco-grade audience data and identity solutions to advertisers, agencies, and publishers across Europe. Its data assets were built on partnerships with mobile network operators and other first-party data providers, giving it a strong foundation in verified, consent-based consumer profiles. In September 2025, Zeotap divested this audience data arm to Roqad, a Berlin-based identity resolution and data company, in a strategic transaction with undisclosed financial terms. The divestiture allowed Zeotap to sharpen its focus on its core Customer Data Platform (CDP) business, while Zeotap Data's assets and capabilities were folded into Roqad to bolster its identity-data leadership in the European market. Within the AdTech ecosystem, Zeotap Data was notable for its emphasis on privacy-compliant, GDPR-aligned audience segments, leveraging deterministic signals rather than probabilistic inference. Its integration into Roqad positions the combined entity as a stronger competitor in the European identity and data marketplace, particularly as the industry navigates cookie deprecation and increased regulatory scrutiny.