Clarivoy

Leading automotive-specific marketing attribution platform within the Cox Automotive ecosystem

Clarivoy is a marketing analytics and attribution platform specifically designed for the automotive industry. The company provides dealerships, dealer groups, and automotive OEMs with tools to measure marketing effectiveness, track customer journeys, and optimize advertising spend across digital and traditional channels. Their platform integrates data from multiple sources including CRM systems, website analytics, and advertising platforms to provide comprehensive attribution and ROI analysis. Clarivoy operates as a subsidiary of Cox Automotive, having been acquired to strengthen Cox's data and analytics capabilities for automotive retailers. As part of the Cox Automotive family, Clarivoy continues to serve the automotive retail market with its specialized attribution and analytics solutions, helping dealers understand which marketing investments drive showroom visits and vehicle sales. The platform is particularly valued for its ability to connect online marketing activities to offline conversions, a critical capability in the automotive purchase journey where digital research typically precedes in-person dealership visits.