Clarivoy

Leading automotive-specific marketing attribution platform serving dealerships and dealer groups

Clarivoy is an automotive marketing intelligence and attribution platform that specializes in helping car dealerships and automotive retailers optimize their advertising investments. The company provides multi-touch attribution technology that connects advertising exposure across digital and traditional channels to actual vehicle sales, enabling dealers to understand which marketing efforts are driving showroom visits and purchases. Clarivoy's platform aggregates data from various marketing channels including digital advertising, TV, radio, and direct mail to provide comprehensive attribution insights. As a vertical-specific AdTech solution focused exclusively on the automotive retail sector, Clarivoy has positioned itself as a specialized alternative to general-purpose marketing analytics platforms. The company serves automotive dealerships, dealer groups, and OEMs by providing actionable intelligence that helps them allocate marketing budgets more effectively and improve return on advertising spend (ROAS). Their platform addresses the unique challenges of automotive marketing, including long sales cycles, multiple touchpoints, and the need to connect online and offline customer journeys.