Clarivoy
Clarivoy provides automotive retailers with precise marketing attribution and analytics that connect digital advertising to dealership visits and vehicle sales, enabling data-driven optimization of marketing spend.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Automotive Marketing Analytics
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 51-200
- Funding
- $1.5M
- Parent Company
- Viant Technology
- API Available
- Limited
Leading automotive-specific marketing attribution platform within the Cox Automotive ecosystem
Clarivoy is a marketing analytics and attribution platform specifically designed for the automotive industry. The company provides dealerships, dealer groups, and automotive OEMs with tools to measure marketing effectiveness, track customer journeys, and optimize advertising spend across digital and traditional channels. Their platform integrates data from multiple sources including CRM systems, website analytics, and advertising platforms to provide comprehensive attribution and ROI analysis. Clarivoy operates as a subsidiary of Cox Automotive, having been acquired to strengthen Cox's data and analytics capabilities for automotive retailers. As part of the Cox Automotive family, Clarivoy continues to serve the automotive retail market with its specialized attribution and analytics solutions, helping dealers understand which marketing investments drive showroom visits and vehicle sales. The platform is particularly valued for its ability to connect online marketing activities to offline conversions, a critical capability in the automotive purchase journey where digital research typically precedes in-person dealership visits.
Marketing Attribution Platform
Multi-touch attribution solution that tracks customer journeys across digital and traditional channels to dealership conversions
Campaign Analytics
Comprehensive analytics dashboard for measuring campaign performance and ROI across all marketing channels
Audience Insights
Customer segmentation and audience analysis tools for automotive marketers
Budget Optimization
AI-driven recommendations for optimizing marketing budget allocation across channels