Popcorn Metrics
D · Extended EcosystemSimplifies marketing attribution and conversion tracking to help businesses understand which marketing channels and campaigns are driving real ROI, enabling data-driven optimization decisions.
Last updated Feb 8, 2026
- Industry
- Marketing Analytics & Attribution
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 1-10
- Funding
- $50M
- Revenue Range
- $1M-$10M
- Stock Symbol
- NASDAQ:SYMBOL
- Parent Company
- Parent Company Name
- API Available
- Limited
Market Position
Niche player in marketing attribution focused on small to medium-sized businesses
Overview
Popcorn Metrics is a marketing analytics and attribution platform that helps businesses track and measure the performance of their advertising campaigns across multiple channels. The company specializes in providing conversion tracking, multi-touch attribution, and ROI measurement tools that enable marketers to understand which marketing efforts are driving actual business results. Popcorn Metrics focuses on simplifying complex attribution challenges by offering user-friendly dashboards and actionable insights that help businesses optimize their marketing spend and improve campaign performance across digital channels.
Products & Features
Conversion Tracking
Track conversions across multiple marketing channels and touchpoints
Multi-Touch Attribution
Attribute revenue and conversions to multiple marketing touchpoints in the customer journey
Campaign Analytics
Analyze campaign performance with detailed metrics and reporting
Key Features
Cross-channel conversion trackingMulti-touch attribution modelingROI measurement and reportingMarketing dashboard and visualizationCampaign performance analytics
Use Cases
Measuring marketing ROI across channelsOptimizing marketing budget allocationUnderstanding customer journey touchpointsAttribution modeling for multi-channel campaigns
Customer Segments
Small businessesMedium-sized businessesDigital marketing agenciesE-commerce companies