Popcorn Metrics

Early-stage niche player in no-code behavioural analytics for marketing and product teams

Founded in 2014 and headquartered in London, England, Popcorn Metrics offered a no-code analytics and event-tracking platform designed to help marketers, growth teams, and product managers measure user interactions within web applications. The platform allowed non-technical users to define and capture custom events — such as button clicks, form submissions, and page views — and pipe that data into analytics and marketing tools without requiring developer involvement. This positioned Popcorn Metrics squarely in the marketing analytics and conversion optimisation space, serving teams that needed behavioural data to inform campaign targeting, funnel analysis, and user engagement strategies. The product integrated with popular downstream tools including analytics platforms and marketing automation systems, enabling customers to enrich their audience segments and attribution models with granular behavioural signals. Its core appeal was democratising event tracking for marketing and growth teams who lacked dedicated engineering resources, making it a lightweight alternative to more complex data engineering workflows. The company targeted SMBs and mid-market SaaS businesses seeking to improve product-led growth and marketing performance measurement. Popcorn Metrics was incorporated on 15 July 2014 and was dissolved on 1 February 2022, as recorded by Companies House (company number 09132531). The company ceased operations after approximately seven years, leaving behind a legacy as an early pioneer in the no-code analytics tooling space that has since grown considerably with successors and competitors continuing to serve similar market needs.