Popcorn Metrics
Simplifies marketing attribution and conversion tracking to help businesses understand which marketing channels and campaigns are driving real ROI, enabling data-driven optimization decisions.
Last updated Jun 23, 2026 by the ATDb Editorial Team
At a glance
- Employees
- 1-10
- Funding
- $50M
- Revenue
- $1M-$10M
- Stock
- NASDAQ:SYMBOL
About
Niche player in marketing attribution focused on small to medium-sized businesses
Popcorn Metrics is a marketing analytics and attribution platform that helps businesses track and measure the performance of their advertising campaigns across multiple channels. The company specializes in providing conversion tracking, multi-touch attribution, and ROI measurement tools that enable marketers to understand which marketing efforts are driving actual business results. Popcorn Metrics focuses on simplifying complex attribution challenges by offering user-friendly dashboards and actionable insights that help businesses optimize their marketing spend and improve campaign performance across digital channels.
Business model
SaaS
Target market
SMB
What they offer
Conversion Tracking
Track conversions across multiple marketing channels and touchpoints
Multi-Touch Attribution
Attribute revenue and conversions to multiple marketing touchpoints in the customer journey
Campaign Analytics
Analyze campaign performance with detailed metrics and reporting
Key features
Use cases
Customer segments
Tech & specs
Deployment
API
Limited
- 2020 · Founded
- Year unknown
- Shut down